virtual advertising

virtual advertising
n.
Computer-generated ads, logos, and products that are superimposed on a live video feed or inserted into a completed movie or television show.
Example Citation:
"Virtual advertising has so far been a novelty feature of live sports, where football players tackle each other in front of make-believe billboards and soccer players run across plausibly real trademarks. For example, the games of three Major League Baseball teams — the San Francisco Giants, Philadelphia Phillies and San Diego Padres — include virtual ads this season."
— Stuart Elliot, "Real or Virtual? You Call It," The New York Times, October 1, 1999
Related Words: Category:

New words. 2013.

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